Stahl, Bastian; Häckel, Björn; Leuthe, Daniel; … - In: Schmalenbach Journal of Business Research (SBUR) 75 (2023) 3, pp. 303-343
Driven by digital technologies, manufacturers aim to tap into data-driven business models, in which value is generated from data as a complement to physical products. However, this transformation can be complex, as different archetypes of data-driven business models require substantially...
