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Dynamic, interactive survey questions can increase survey data quality
Dolnicar, Sara; Grün, Bettina; Yanamandram, Venkata - In: Journal of travel and tourism marketing 30 (2013) 7/8, pp. 690-699
Persistent link: https://www.econbiz.de/10010246307
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Quantitative methods in marketing
Baron, Steve; Ashman, Rachel - In: The marketing book, (pp. 211-270). 2016
Persistent link: https://www.econbiz.de/10011471646
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A note on the use of survey research firms to enable empirical data collection
Schoenherr, Tobias; Ellram, Lisa M.; Tate, Wendy L. - In: Journal of business logistics : JBL 36 (2015) 3, pp. 288-300
Persistent link: https://www.econbiz.de/10011482443
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"Cargo cult" science in traditional organization and information systems survey research : a case for using nontraditional methods of data collection, including Mechanical Turk and...
Lowry, Paul Benjamin; D'Arcy, John; Hammer, Bryan; … - In: The journal of strategic information systems : … 25 (2016) 3, pp. 232-240
Persistent link: https://www.econbiz.de/10011566746
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A comparison of the common-item and random-groups equating designs using empirical data
Kim, Dong In; Choi, Seung W.; Lee, Guemin; Um, Kooghyang R. - In: International journal of selection and assessment 16 (2008) 2, pp. 83-92
Persistent link: https://www.econbiz.de/10003721640
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Neue Erhebungsinstrumente und Methodeneffekte
2000
Persistent link: https://www.econbiz.de/10001480750
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An assessment of the mall intercept as a data collection method
Bush, Alan J.; Hair jr., Joseph F. - In: Journal of marketing research : JMR 22 (1985) 2, pp. 158-167
Persistent link: https://www.econbiz.de/10001964211
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Data quality assurance begins before data collection and never ends : what marketing researchers absolutely need to remember
Moore, Zachary; Harrison, Dana E.; Hair, Joseph F. - In: International journal of market research 63 (2021) 6, pp. 693-714
Persistent link: https://www.econbiz.de/10012794281
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Data collection in a flat world : the strengths and weaknesses of Mechanical Turk samples
Goodman, Joseph K.; Cryder, Cynthia E.; Cheema, Amar - In: Journal of behavioral decision making 26 (2013) 3, pp. 213-224
Persistent link: https://www.econbiz.de/10009781346
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Data collection and calculations
1978
Persistent link: https://www.econbiz.de/10000628432