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Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
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ECONIS (ZBW)
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IT-Unterstützung durch CRM-Systeme
Rentzmann, René
;
Hippner, Hajo
;
Hesse, Frank
;
Wilde, …
- In:
Grundlagen des CRM : Strategie, Geschäftsprozesse und …
,
(pp. 129-155)
.
2011
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