The availability of abundant data posts a challenge to integrate static customer data and longitudinal behavioral data to improve performance in customer churn prediction. Usually, longitudinal behavioral data are transformed into static data before being included in a prediction model. In this...

With the rapid development of Web 2.0 applications, social media have increasingly become a major factor influencing the purchase decisions of customers. Longitudinal individual and engagement behavioral data generated on social media sites post challenges to integrate diverse heterogeneous data...