Accurate forecasting of sales/consumption is particularly important for marketing because this information can be used to adjust marketing budget allocations and overall marketing strategies. Recently, online social platforms have produced an unparalleled amount of data on consumer behavior....

In the rapidly growing influencer marketing industry, positive consumer sentiment toward sponsored content is critical for the success of sponsoring brands and influencers alike. Unfortunately, consumers tend to react more negatively to sponsored videos than to non-sponsored videos. This paper...