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The accounting curriculum and the emergence of Big Data
Dewu, Khadija; Barghathi, Yasser - In: Journal of accounting & management information systems … 18 (2019) 3, pp. 417-442
Persistent link: https://www.econbiz.de/10012139235
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Teaching "big data" in a business school : insights from an undergraduate course in big data analytics
Hill, Stephen; Kline, Douglas - In: Journal of the Academy of Business Education : JABE 18 (2017), pp. 175-185
Persistent link: https://www.econbiz.de/10011771561
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Big Data : are accounting educators ready?
Gamage, Pandula - In: Journal of accounting & management information systems … 15 (2016) 3, pp. 588-604
the professional accounting bodies and universities to address Big Data topics in the accounting curriculum. The findings … professionals with skills related to Big Data analytics. …
Persistent link: https://www.econbiz.de/10011635767
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The big data crossroads : accounting education and the challenge of 21st century technology
Fogarty, Timothy; Campbell, Cory - In: Journal of accounting education : the official journal … 68 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10015057136
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Continuous internal auditing : can big data analytics help?
Joshi, Prem Lal; Govindan Marthandan - In: International journal of accounting, auditing and … 16 (2020) 1, pp. 25-42
Persistent link: https://www.econbiz.de/10012204404
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Early validation of high-tech startups by using (big) data
Ahmed, Saad; Kjørstad, Marianne; Muller, Gerrit; … - In: International journal of innovation management : IJIM 27 (2023) 5, pp. 1-23
Persistent link: https://www.econbiz.de/10014500610
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Big data and the future of knowledge production in marketing research : ethics, digital traces, and abductive reasoning
Oliver, Mathieu Alemany; Vayre, Jean-Sébastien - In: Journal of marketing analytics : JMA 3 (2015) 1, pp. 5-13
Persistent link: https://www.econbiz.de/10011380425
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Data quality assurance begins before data collection and never ends : what marketing researchers absolutely need to remember
Moore, Zachary; Harrison, Dana E.; Hair, Joseph F. - In: International journal of market research 63 (2021) 6, pp. 693-714
Persistent link: https://www.econbiz.de/10012794281
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You have not been archiving emails for no reason! : using big data analytics to cluster B2B interest in products and services and link clusters to financial performance
Yang, Yang; See-To, Eric; Papagiannidis, Savvas - In: Industrial marketing management : the international … 86 (2020), pp. 16-29
Persistent link: https://www.econbiz.de/10012212183
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The marketing data space race
Shaw, Robert - In: Journal of direct, data and digital marketing practice … 15 (2013/14) 4, pp. 260-261
Persistent link: https://www.econbiz.de/10010385975