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In the digital age, social media revolutionized human communication around the globe, yet also opened opportunities to unprecedentedly reap benefits from information sharing and big data generation. To this day completely undescribed remains that the implicit hidden persuasion opens a gate to...
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This open-access book presents the best research papers from the XIV International Congress on Tourism and Information and Communications Technologies (TURITEC2023), held in Málaga, Spain from 19 to 20 October 2023. The book explores the profound impact of COVID-19 on the tourism industry and...
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The rapid digitization of the entertainment industry urges managers to find new ways to improve marketing effectiveness …
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