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Insight is power : understanding the terms of the consumer-firm data exchange
Krafft, Manfred
;
Kumar, Vikas
;
Harmeling, Colleen
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 133-149
Persistent link: https://www.econbiz.de/10012514585
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Sensor data and behavioral tracking : does usage-based auto insurance benefit drivers?
Soleymanian, Miremad
;
Weinberg, Charles B.
;
Zhu, Ting
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 21-43
Persistent link: https://www.econbiz.de/10011999545
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