We measure willingness to pay for privacy in a field experiment. Participants were given the choice to buy a maximum of one DVD from one of two online stores. One store consistently required more sensitive personal data than the other, but otherwise the stores were identical. In one treatment,...

We measure willingness to pay for privacy in a field experiment. Participants were given the choice to buy a maximum of one DVD from one of two online stores. One store consistently required more sensitive personal data than the other, but otherwise the stores were identical. In one treatment,...

We measure willingness to pay for privacy in a field experiment. Participants were given the choice to buy a maximum of one DVD from one of two online stores. One store consistently required more sensitive personal data than the other, but otherwise the stores were identical. In one treatment,...

We measure willingness to pay for privacy in a field experiment. Participants were given the choice to buy a maximum of one DVD from one of two online stores. One store consistently required more sensitive personal data than the other, but otherwise the stores were identical. In one treatment,...

This paper examines how service providers may resolve the trade-off between their personalization efforts and users' individual privacy concerns. Finding that neither an optimized one-size-fits-all strategy, nor a market-driven specialization of providers or choices between different usage...

Privacy has been recognized as an important topic in the Internet for a long time, and technological developments in the area of privacy tools are ongoing. However, their focus was mainly on the individual. With the proliferation of social network sites, it has become more evident that the...