Deisenroth, Daniel; Manjeer, Utsav; Sohail, Zarak; … - National Bureau of Economic Research - 2024
Digital advertising, which uses consumer data to target ads to users, now accounts for most of global ad expenditures …. Privacy concerns have prompted regulations that restrict the use of personal data. To inform these policy debates, we develop … experiment that limited the use of consumer data. Leveraging data from all U.S. advertisers on Meta combined with offline …