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A Magazine Taxonomy Based on C...
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Data security
Consumer behaviour
21
Konsumentenverhalten
21
Data protection
15
Datenschutz
15
Social Web
12
Social web
12
Internet marketing
11
Online-Marketing
11
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8
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8
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6
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6
Marketingmanagement
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Personality psychology
5
Persönlichkeitspsychologie
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Relationship marketing
5
Advertising
4
Brand management
4
Markenführung
4
Privacy
4
Brand
3
Consumer protection
3
Customer experience
3
Datensicherheit
3
Decision
3
Entscheidung
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Markenartikel
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Milne, George R.
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Business horizons
1
Industrial marketing management : the international journal for industrial and high-tech firms
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The journal of consumer marketing
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ECONIS (ZBW)
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1
Internet of Things : convenience vs. privacy and secrecy
Weinberg, Bruce D.
;
Milne, George R.
;
Andonova, Yana G.
; …
- In:
Business horizons
58
(
2015
)
6
,
pp. 615-624
Persistent link: https://www.econbiz.de/10011392834
Saved in:
2
The impact of compensation on information ownership and privacy control
Gabisch, Jason Aaron
;
Milne, George R.
- In:
The journal of consumer marketing
31
(
2014
)
1
,
pp. 13-26
Persistent link: https://www.econbiz.de/10010254015
Saved in:
3
The benefits of meeting buyer privacy expectations across information, time, and space dimensions
Swani, Kunal
;
Milne, George R.
;
Brown, Brian P.
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 14-26
Persistent link: https://www.econbiz.de/10014334339
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