Massingham, Peter; Massingham, Rada; Diment, Kieren - In: Qualitative Research in Accounting & Management 9 (2012) March, pp. 66-88
Purpose – The purpose of this paper is to evaluate the usefulness of Q Methodology for business research, as an alternative technique for accounting researchers. Design/methodology/approach – Q Methodology is an innovative technique that provides quantitative structure to individuals'...
