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~subject:"Data-Envelopment-Analyse"
~subject:"Internet"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Non-commercial literature"
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Diskussionsbeiträge der Katholischen Universität Eichstätt, Wirtschaftswissenschaftliche Fakultät Ingolstadt
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GfK marketing intelligence review : Marketingforschung für die Praxis
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ECONIS (ZBW)
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Performance of efficiency measurement models : a study of brand advertising efficiency in the German car industry
Büschken, Joachim
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2003
Persistent link: https://www.econbiz.de/10001740953
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How data envelopment analysis reveals brand advertising efficiency
Büschken, Joachim
- In:
GfK marketing intelligence review : Marketingforschung …
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2009
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pp. 36-45
Persistent link: https://www.econbiz.de/10003854943
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Bidding to win : the dynamics of late bidding in online auctions and auction price
Büschken, Joachim
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Erlenkämper, Stephan
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2006
Persistent link: https://www.econbiz.de/10003815313
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