Narrow search
Showing 1 - 6 of 6
Cover Image
Consumer privacy concerns and preference for degree of regulatory control : a study of mobile advertising in Japan
Okazaki, Shintaro; Li, Hairong; Hirose, Morikazu - In: Journal of advertising : official publication of the … 38 (2009) 4, pp. 63-77
Persistent link: https://www.econbiz.de/10003931178
Cover Image
Mobile advertising avoidance : exploring the role of ubiquity
Okazaki, Shintaro; Molina, Francisco José; Hirose, Morikazu - In: Electronic markets : the international journal on … 22 (2012) 3, pp. 169-183
Persistent link: https://www.econbiz.de/10009657247
Cover Image
The influence of personal data usage on mobile apps
Hirose, Morikazu; Mineo, Kei; Tabe, Keiya - In: Bridging the gap between advertising academia and practice, (pp. 101-113). 2017
Persistent link: https://www.econbiz.de/10011540323
Cover Image
Privacy concerns in quick response code mobile promotion : the role of social anxiety and situational involvement
Okazaki, Shintaro; Navarro-Bailón, María Ángeles; … - In: International journal of electronic commerce : IJEC 16 (2011/12) 4, pp. 91-119
Persistent link: https://www.econbiz.de/10009573706
Cover Image
Who's afraid of ubiquitous promotion? : exploring the effects of privacy concerns
Okazaki, Shintaro; Navarro-Bailón, Maria Ángeles - In: Breaking new ground in theory and practice, (pp. 233-245). 2011
Persistent link: https://www.econbiz.de/10009380725
Cover Image
Understanding the strategic consequences of customer privacy concerns : a meta-analytic review
Okazaki, Shintaro; Eisend, Martin; Plangger, Kirk; … - In: Journal of retailing 96 (2020) 4, pp. 458-473
Persistent link: https://www.econbiz.de/10012495484