Modern websites rely on personal data to analyze traffic on their websites and market them- selves. We study the European Union's General Data Protection Regulation (GDPR), which requires that sites seek user consent to process personal data like cookie identifiers and email ad- dresses. We...

We investigate the effect of an EU-wide consumer protection regulation on consumer trust as well as consumer behavior. The Unfair Commercial Practice Directive (UCPD) was implemented by EU member states between 2007 and 2010. We utilize data from the Special and Flash Eurobarometer for the years...

We investigate the effect of an EU-wide consumer protection regulation on consumer trust as well as consumer behavior. The Unfair Commercial Practice Directive (UCPD) was implemented by EU member states between 2007 and 2010. We utilize data from the Special and Flash Eurobarometer for the years...

Solving the problems associated with identity management in the "virtual" world is proving to be one of the keys to full realization of the economic and social benefits of networked information systems. By definition, the virtual world lacks the rich combination of sensory and contextual cues...

The European Commission’s General Data Protection Regulation (GDPR) encompasses perhaps the most monumental pan-European regulation in the last decade and may well become a de facto world standard. The regulation is described as a means to regulate the processing of personal data, the...

Data protection and privacy rights afforded to consumers by General Data Protection Regulation (GDPR) have presented a challenge to the firms that depend on private consumer data for targeted pricing, product recommendations and other purposes. Specifically, GDPR affords consumers the right to...

Google's new “Interest Based Advertising” (IBA) program represents the company's first foray into what is generally called “Online Behavioral Advertising”: In order to deliver more relevant advertising, Google will begin tailoring ads delivered through AdSense on the Google Content...

I examine how firms strategically bundle news reports to offset the negative effects of a privacy breach disclosure. Using a complete dataset of privacy breaches from 2005 to 2014, I find that firms experience a small and significant 0.27% decrease in their stock price on average following the...

This paper examines how data-driven personalized decisions can be made while preserving consumer privacy. Our setting is one in which the firm chooses a personalized price based on each new customer's vector of individual features; the true set of individual demand-generating parameters is...