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The purpose of this study is to find out the impact of awareness, privacy & safety, cost, convenience, social influence …. The results reveal that convenience, social influence, privacy & safety, and awareness have a significant impact on the …
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satisfaction. More specifically, (1) the effect of social influence, variety seeking behavior, advertising and convenience on user … package). Findings - The results reveal that (1) social influence, (2) variety seeking, (3) advertising, (4) convenience, (5 … relationship between advertising, convenience and user behavior. Finally, results suggest that user behavior is partially mediating …
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