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Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners' decision-making
Kouki-Block, Monia; Wellbrock, Christian M. - In: Journal of media business studies 19 (2022) 1, pp. 29-51
Persistent link: https://www.econbiz.de/10012821108
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Towards greater integration in media planning : decision-making insights from public relations practitioners
Tam, Lisa; Mehta, Amisha; Goodlich, Hayley - In: Journal of marketing communications 29 (2023) 1, pp. 26-45
Persistent link: https://www.econbiz.de/10014232393
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A visual interactive approach for multiple criteria decision making with monotone utility functions
Köksalan, Murat; Rizi, Oya - 1996
Persistent link: https://www.econbiz.de/10000929980
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Information acquisition in affiliated decision problems
Persico, Nicola - 1996
Persistent link: https://www.econbiz.de/10000938571
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Control of stochastic loss networks, with applications
Zachary, Stan - In: Journal of the Royal Statistical Society 50 (1988) 1, pp. 61-73
Persistent link: https://www.econbiz.de/10001048430
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A decision theoretic approach to forecast evaluation
Granger, C. W. J.; Pesaran, M. Hashem - 1996
Persistent link: https://www.econbiz.de/10000955303
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Racionaliu̧ variantu̧ parinkimas ūkiniuose sprendimuose
1996
Persistent link: https://www.econbiz.de/10000970853
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Incorporating the 1990 Farm Bill into farm-level decision models : an application to cotton farms ; comment
Önal, Hayri - In: Journal of agricultural and applied economics 28 (1996) 1, pp. 211-213
Persistent link: https://www.econbiz.de/10001205572