Several studies have shown that preference is not necessarily synonymous with choice. In particular, the most preferred object from a set of objects presented in a non-choice context is not necessarily chosen when the same objects are options in a choice situation (Lichtenstein & Slovic, 1971, 1973;...

The hypothesis is proposed that due to shallow information processing families frequently use an equal-division social decision heuristic in allocating resources. In Study 1 a survey was conducted of a nationwide sample (n=446) and a smaller student sample (n=50) consisting of married or...

Research on preference reversals has demonstrated a disproportionate influence of outcome probability on choices between monetary gambles. The aim was to investigate the hypothesis that this is a prominence effect originally demonstrated for riskless choice. Another aim was to test the structure...