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When numbers make you feel : impact of round versus precise numbers on preventive health behaviors

Wadhwa, Monica; Zhang, Kuangjie - In: Organizational behavior and human decision processes : … 150 (2019), pp. 101-111

Persistent link: https://www.econbiz.de/10011990698

Is Mr. Spock a good candidate for being a connected customer? : the role of emotion in decision making

Shiv, Baba - In: The connected customer : the changing nature of …, (pp. 141-161). 2010

Persistent link: https://www.econbiz.de/10003951889

The role of explanations and need for uniqueness in consumer decision making : unconventional choices based on reasons

Simonson, Itamar; Nowlis, Stephen M. - 1999

Persistent link: https://www.econbiz.de/10001453936

Cost conscious? : the neural and behavioral impact of price primacy on decision making

Karmarkar, Uma R.; Shiv, Baba; Knutson, Brian - In: Journal of marketing research : JMR 52 (2015) 4, pp. 467-481

Persistent link: https://www.econbiz.de/10011337511

Should you sleep on it? : the effects of overnight sleep on subjective preference-based choice

Karmarkar, Uma R.; Shiv, Baba; Spencer, Rebecca M. C. - In: Journal of behavioral decision making 30 (2017) 1, pp. 70-79

Persistent link: https://www.econbiz.de/10011632406

Decision Neuroscience

Shiv, Baba; Levin, Irwin P.; Alba, Joseph W.; Bettman, … - 2012

This article presents an introduction to and analysis of an emerging area of research, namely decision neuroscience, whose goal is to integrate research in neuroscience and behavioral decision making. The article includes an exposition of (1) how the exponential accumulation of knowledge in...

Persistent link: https://www.econbiz.de/10014197872