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Managing frames to make better decisions

Schoemaker, Paul J.; Russo, J. E. - In: Wharton on making decisions, (pp. 131-155). 2001

Persistent link: https://www.econbiz.de/10001686619

Time to pay attention to attention : using attention-based process traces to better understand consumer decision-making

Mormann, Milica; Griffiths, Tom; Janiszewski, Chris A.; … - In: Marketing letters : a journal of research in marketing 31 (2020) 4, pp. 381-392

Persistent link: https://www.econbiz.de/10012417692

A goal-priming approach to cognitive consistency : applications to judgment

Chaxel, Anne-Sophie; Russo, J. Eduward; Wiggins, Catherine - In: Journal of behavioral decision making 29 (2016) 1, pp. 37-51

Persistent link: https://www.econbiz.de/10011485171

Individual decision-making

Russo, J. Edward; Carlson, Kurt A. - In: Handbook of marketing, (pp. 371-408). 2006

Persistent link: https://www.econbiz.de/10003335148

Time to Pay Attention to Attention : Using Attention-Based Process Traces to Better Understand Consumer Decision-Making

Mormann, Milica Milosavljevic; Griffiths, Tom; … - 2021

This paper examines consumers’ attention traces (e.g., sequences of eye fixations and saccades) during choice. Due to reduced equipment cost and increased ease of analysis, attention traces can reflect a more fine-grained representation of decision-making activities (e.g., formation of a...

Persistent link: https://www.econbiz.de/10013244031