Ayesh, Aladdin; Lim, Yee Mei; Stacey, Martin - In: International Journal of Cognitive Informatics and … 10 (2016) 3, pp. 38-52
This paper presents the application of Motivation/Attitude-driven Behavior (MADB) model proposed by Wang (Wang, 2007a) in the e-learning context. The authors' work demonstrates how mathematical models and formal cognitive processes is developed based on menu search task. The effects of menu...
