This paper proposes and develops a decision model that allows fast-food restaurants to be located in urban areas. This decision model starts by preselecting a city as the study area, calculates the centre of gravity of the points of interest that positively affect the restaurant’s demand in...

One of the most important challenges for decision-makers and investors is location selection, which may be assessed using multicriteria decision-making (MCDM) methodologies. Problems with picking a location include deciding between alternative locations, analyzing alternatives, and identifying...