Purpose - The paper aims to propose a practical model for market segment selection and evaluation. The paper carries out a technique of order preference similarity to the ideal solution (TOPSIS) approach to make an operation systematic dealing with multi-criteria decision- making problem....

Different multi-criteria decision-making (MCDM) techniques require different levels of computational intensity and may produce different outputs, so selecting an appropriate technique largely determines the quality of the recommended decision and the effort required to obtain that decision. In...

Decision making in today's world certainly incorporates the consideration of assessment in view of a number of criteria, instead of a favored single criteria. Solving a multi-criteria decision issue offers decision makers suggestions, regarding the best decision choices (Alternatives). At the...