taken based on informal or formal evidence. The subjectivity and personal bias of a decision-maker could be minimised under … EBM. In this study, with the help of the decision-making process of Bajaj Finance, the successful application of evidence …

Effective marketing decision-making benefits from a rigorous, data-driven process that systematically evaluates … alternatives based on insights and analysis. This study develops and evaluates a 5-stage decision-making process model integrating … cross-sectional design constrain implications. Future research employing probability sampling, multiple decision contexts …

publications. We discuss the implications for policy and decision making and suggest recommendations for research management of …

This chapter provides a critical review of behavioral economic approaches to decision-making with a focus on the … thinking processes of investors. It discusses the bounded rationality approach to decision-making as compared to the errors and … biases approach for better understanding decision-making processes and outcomes. The latter focuses on the importance of …