exist in decision making. The study also tries to recognize the prime factors responsible for directing the consumer …’s purchasing decision towards the commodity. The study finds out that the Behavioural traits influence the decision-making approach … while purchasing the commodity and how prominent factors direct the consumer decision …

This paper analyzes a boundedly rational decision maker who is uncertain about his preference and faces the following …-off there is an optimal number of goods that the decision maker wants to analyze before making his final choice. The choice of … with good consumer service can be a signal for high quality of the store. -- Decision making ; Bounded rationality ; Choice …

When making choices, decision makers often either lack information about alternatives or lack the cognitive capacity to …

expect a decision maker to distinguish between different time periods or different prizes? Our key premise is that cognitive …

those preferences. In this paper, we present a simple and abstract experiment to elicit paternalistic preferences and also …

experiment where we incentivize choice, vary the difference in utility between options and track which option participants …

Empirical evidence suggests that choices are affected by the amount of time available to the decision maker. Time … bargain to decide: the longer is the decision process, the higher is the bargaining power of the slow self when deciding. A …

presents an individual decision procedure for interacting individuals. According to our model, individuals seek influence from …