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Focus induced tunnel vision in managerial judgment and decision making : the peril and the antidote

Posavac, Steven S.; Kardes, Frank R.; Brakus, J. Joško - In: Organizational behavior and human decision processes : … 113 (2010) 2, pp. 102-111

Persistent link: https://www.econbiz.de/10008668742

The Role of Decision Importance and the Salience of Alternatives in Determining the Consistency Between Consumers’ Attitudes and Decisions

Posavac, Steven S. - 2012

This research examines how the importance of a consumer decision influences attitude-decision consistency and choice in decision contexts that contain versus do not contain specified alternatives. Results demonstrate that decision importance moderates attitude-decision consistency when...

Persistent link: https://www.econbiz.de/10013114268

Consumer tunnel vision and implications for managing the marketing mix

Posavac, Steven S.; Sanbonmatsu, David M.; Jain, … - In: Cracking the code : leveraging consumer psychology to …, (pp. 45-65). 2012

Persistent link: https://www.econbiz.de/10009348442

On the robustness of the brand positivity effect : is impulsivity a moderator of overly favorable judgments and choices of focal options?

Posavac, Steven S.; Gaffney, Donald R.; Kardes, Frank R. - In: Journal of behavioral decision making 37 (2024) 2, pp. 1-15

Persistent link: https://www.econbiz.de/10014473658