Companies are increasingly adopting Artificial Intelligence (AI) today. Recently however debates started over the risk of human cognitive biases being replicated (and scaled) by AI. Research on biases in AI predicting consumer choice is incipient and focuses on observable biases. We provide a...

Decisions supported by machine learning algorithms often have the goal of improving (and thus affecting) an outcome by means of an intervention. Common examples include influencing someone's purchasing behavior with an advertisement or increasing customer retention with a special offer....