Purpose – This paper focuses on decision making related to the use of strategic inventory allocation in product platform design. The purpose of the paper is to present a novel approach to managing product variety by considering product and manufacturing strategy, and considering the supply...

Purpose – Researchers are keenly searching methods of analyzing, developing and implementing multi‐focused strategies. This is a challenging task because they are quite difficult to structure and, therefore, to assimilate. This study aims to present a new method that can be used further to...