There is growing acknowledgement that companies are engaging in both transaction‐ and relationship‐marketing activity. However, apart from a small body of work, little consideration has been paid to the management and implementation challenges involved in conducting both types of marketing...

Considers how to research small and medium‐sized enterprise (SME) entrepreneurs’ decision making in the context of their own environment, in order to reach some in‐depth understanding of such phenomena. Previous work has called for the use of more appropriate methods for understanding and...

The aim of this paper is to look beyond the application of quality management controls, assurances and standards which have already been widely addressed in the quality literature. Instead, the focus is on quality in management performance, particularly in relation to effective decision making...