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Societal marketing and morality
Crane, Andrew; Desmond, John - In: European Journal of Marketing 36 (2002) 5/6, pp. 548-569
Societal marketing emerged in the early 1970s, promising a more socially responsible and ethical model for marketing. While the societal marketing concept has attracted its adherents and critics, the literature on societal marketing has remained sketchy and underdeveloped, particularly with...
Persistent link: https://www.econbiz.de/10014722027
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Conceptualizing Guilt in the Consumer Decision‐making Process
Burnett, Melissa S.; Lunsford, Dale A. - In: Journal of Consumer Marketing 11 (1994) 3, pp. 33-43
Consumer purchase decisions can be influenced by many emotions, including guilt. Guilt which enters into the consumer purchase decision is identified as “consumer guilt” and may provide opportunities for marketers to influence the consumer decision process. A negative emotion which results...
Persistent link: https://www.econbiz.de/10014849107
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Some important factors underlying ethical decisions of Middle‐Eastern marketers
Mullin Marta, Janet K.; Singhapakdi, Anusorn; Attia, Ashraf - In: International Marketing Review 21 (2004) 1, pp. 53-67
This study analyzes the marketing ethics decision‐making process of Middle‐Eastern marketers. In particular, it … examines the relative influences of ethical perceptions, perceived importance of ethics, and age on ethical intentions of …. Perception of ethical problem and ethical intention were operationalized by means of two marketing ethics scenarios. Age of …
Persistent link: https://www.econbiz.de/10014827263
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The impact of JIT: a critical analysis
Peters, Michael H.; Jill Austin, M. - In: Industrial Management & Data Systems 95 (1995) 1, pp. 12-17
Decisions relating to adoption and use of just‐in‐time (JIT) are typically based on economic considerations. Experience with JIT systems indicates that certain non‐economic issues can arise which affect long‐term profitability. Suggests that stakeholder theory be used to consider JIT...
Persistent link: https://www.econbiz.de/10014824620
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Social Responsibilities of Corporate Managers in an International Context
Wykle, Lucinda - In: Journal of Management Development 11 (1992) 4, pp. 49-56
In a growing atmosphere of mistrust of many transnational corporations, there is a recognized need for holding them accountable. The world community has often been betrayed by corporations which make decisions affecting the lives of many, but concentrate the power of decision making in the hands...
Persistent link: https://www.econbiz.de/10014883031
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Dealing with the consequences of a rapidly changing global landscape
In: Strategic Direction 29 (2013) 6, pp. 24-27
Purpose – The purpose of this paper is to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own...
Persistent link: https://www.econbiz.de/10015012469
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Integrating ethics into the strategic management process: doing well by doing good
Key, Susan; Popkin, Samuel J. - In: Management Decision 36 (1998) 5, pp. 331-338
Using ethical considerations in strategic decision making will result in the development of the most effective long term and short term strategies. Specifically, ethical criteria must be included as part of the strategic process in before‐profit decisions rather than after‐profit decisions...
Persistent link: https://www.econbiz.de/10014933909
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CSR in Practice: Delving Deep
Cromb, David - In: Leadership & Organization Development Journal 29 (2008) 1, pp. 106-107
Persistent link: https://www.econbiz.de/10014923096
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Emotion and Reason in Consumer Behavior (1st ed.)
Goldsmith, Ronald E. - In: Journal of Consumer Marketing 23 (2006) 5, pp. 304-305
Persistent link: https://www.econbiz.de/10014848543
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Product search in e-shopping: a review and research propositions
Rowley, Jennifer - 2000
other stages of the buying process information seeking becomes more structured and constrained in the e-shopping environment … challenges of e-shopping. This article first visits models of the consumer buying process. It then explores the two approaches to …
Persistent link: https://www.econbiz.de/10009455180