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Journal of behavioral decision making
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Neuroökonomie : Grundlagen - Methoden - Anwendungen
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Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
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ECONIS (ZBW)
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Neuronale Korrelate von nutzenbasierten Entscheidungen
Plassmann, Hilke
- In:
Neuroökonomie : Grundlagen - Methoden - Anwendungen
,
(pp. 165-193)
.
2011
Persistent link: https://www.econbiz.de/10008663303
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Neuroökonomie : eine Standortbestimmung aus wirtschaftswissenschaftlicher Perspektive : an overview from an economic perspective
Kenning, Peter
;
Plassmann, Hilke
- In:
Schwerpunkt: Neuroökonomie, Neuromarketing und …
,
(pp. 83-128)
.
2007
Persistent link: https://www.econbiz.de/10003512973
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Variability in decision strategies across description‐based and experience‐based decision making
Yoon, Sangsuk
;
Vo, Khoi
;
Venkatraman, Vinod
- In:
Journal of behavioral decision making
30
(
2017
)
4
,
pp. 951-963
Persistent link: https://www.econbiz.de/10011805833
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