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Decision theory
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Handbook of marketing decision models
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Working papers / Wharton School, University of Pennsylvania / Marketing
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Decision models for the movie industry
Eliashberg, Jehoshua
;
Weinberg, Charles B.
;
Hui, Sam K.
- In:
Handbook of marketing decision models
,
(pp. 437-468)
.
2008
Persistent link: https://www.econbiz.de/10003755287
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A decision analysis framework for analyzing demand for sport events
Iyengar, Radha
;
Eliashberg, Jehoshua
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2011
Persistent link: https://www.econbiz.de/10009504187
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