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We study two dimensions of complexity that may interfere with individual choice. The first one is object complexity … complexity, which increases when suboptimal alternatives become more similar to optimal ones. We develop a satisficing …, as the object complexity of an optimal (suboptimal) alternative increases, it becomes less (more) likely to be chosen …
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We conduct an incentivized experiment on a nationally representative US sample (N=708) to test whether people prefer to avoid ambiguity even when it means choosing dominated options. In contrast to the literature, we find that 55% of subjects prefer a risky act to an ambiguous act that always...
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