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Whither "marketing"? Commentary on the American Marketing Association's new definition of marketing
Gundlach, Gregory T. - In: Does marketing need reform? : fresh perspectives on the …, (pp. 105-108). 2006
Persistent link: https://www.econbiz.de/10003430120
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The American Marketing Association's 2004 definition of marketing : perspectives on its implications for scholarship and the role and responsibility of marketing in society
Gundlach, Gregory T. - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 2, pp. 243-250
Persistent link: https://www.econbiz.de/10003672137
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Stakeholder marketing : why "stakeholder" was omitted from American marketing association's official 2007 definition of marketing and why the future is bright for stakeholder marke...
Gundlach, Gregory T.; Wilkie, William L. - In: Journal of public policy & marketing : JPP & M ; an … 29 (2010) 1, pp. 89-92
Persistent link: https://www.econbiz.de/10003979328
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The American marketing association's new definition of marketing : perspective and commentary on the 2007 revision
Gundlach, Gregory T.; Wilkie, William L. - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 2, pp. 259-264
Persistent link: https://www.econbiz.de/10003923207