Formulating consistent marketing strategies is a difficult task, but successfully implementing them is even more challenging. This is even more pertinent as marketing strategies quite often incorporate inherent conflicts between major breakthroughs and consolidation. Consequently, marketers need...

"With staffs that are collectively larger than the Russian army, the Big Four accounting firms are a keystone in global finance --but do they really provide stability and safety? Leading scholar Ian Gow and award-winning writer (and former KPMG director) Stuart Kells warn that a house of cards...

The world's 'Big 4' accountancy firms - PwC, Deloitte, Ernst & Young, and KPMG - have become a gilded elite. Up in the high six figures, an average partner salary rivals that of a premier league footballer. But how has the seemingly humdrum profession of accountancy got to this level? And what...