Information gathered through customer collaboration has an improving importance in innovation strategies. The objective of this study is to enhance the impact of customer information in a variety of innovation fields by implementing the 'best fit' customer relationship strategy in a small...

Information gathered through customer collaboration has an improving importance in innovation strategies. The objective of this study is to enhance the impact of customer information in a variety of innovation fields by implementing the 'best fit' customer relationship strategy in a small...

To provide valuable support for successful decision-making, managers needs a balanced set of financial and non-financial measures that represent different requirements, strategic goals, strategies, resources, and capabilities and the causal relationships between these domains. The balanced...