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Surcharges plus unhealthy labels reduce demand for unhealthy menu items
Shah, Avni M.
;
Bettman, James R.
;
Ubel, Peter
;
Keller, …
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 773-789
Persistent link: https://www.econbiz.de/10010471010
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