Marketing von Unternehmen erfolgreich alsInstrument zur Realisierung ihrer kommunikationspolitischen Ziele genutzt.... …

marketing activities. However, publications by China's State Statistical Bureau underestimate animal product consumption. Such … underestimated statistics affect policy making and marketing initiatives and also lead to the estimation of distorted parameters that …

Farmers and food companies need to assess their production and marketing strategies for nurturing business …

estrategia competitiva.....In this paper the recent evolution of the cultivation, package and marketing costs of the Canarian … links of the marketing chains in destination countries. However, the high cost of freights corresponding to sea transport …

the innovating firm invests in marketing, so that consumers become aware of the newly developed product. Firms first … theoretical model are that both the marketing of a product innovation and a firm?s propensity to introduce an innovation decrease … a positive effect on product innovation and marketing effort. These findings are tested empirically using survey data …

marketing methods. We find that the determinants of a firm?s propensity to introduce technological and non …