Cotterill, Ronald W.; Dhar, Ravi; Putsis Jr., William P. - Zwick Center for Food and Resource Policy, Department … - 1996
Recent research in marketing has focused on cross-category variation in the market share of private label products … the factors influencing firm pricing behavior (supply) jointly determine observed market prices and market shares. More … the branded price is higher in markets dominated be national brands. Key Words: private labels, pricing, competitive …