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Pricing in the presence of strategic consumer behavior
Feldman, Pnina - 2010
This dissertation addresses the impact of strategic consumer behavior on different pricing strategies. Generally speaking, consumers are strategic in that they correctly anticipate a firms' actions and the behavior of other consumers when they make purchasing decisions. In the context of this...
Persistent link: https://www.econbiz.de/10009438703
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Three essays on retailing
Wang, Yusong - 2002
. Affiliate programs, the fastest growing form of Internet marketing today, are programs in which a firm pays a commission to an …
Persistent link: https://www.econbiz.de/10009438876
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Mind the gap: Exploring congruence between the espoused and experienced employer brand
Prouty McLaren, JoEllyn - 2011
Employer brand is an application of the branding practices to an organization's people processes. It is also a normative instrument for communicating the employment value proposition, shaping the employee experience, and driving cultural change. This expanded role enables employer brand to be a...
Persistent link: https://www.econbiz.de/10009439254
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The Possible Role of Futures Market and the Public Warehousing in Trade-financing Activity
Kozar, Laszlo - 2010
assistshort and long-term marketing decisions. The economical basis of the model is thecombinative use of two market institutions …
Persistent link: https://www.econbiz.de/10009442743
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MARKETING OPPORTUNITIES FOR JAMAICA’S GRAPEFRUIT INDUSTRY
Evans, Edward A.; Nalampang, Sikavas; Spreen, Thomas H. - 2007
illegal. One alternative worth considering is exporting fresh grapefruits to the EU. This marketing opportunity comes about as … the demand for the fruit in the EU could create a marketing opportunities for countries such as Jamaica. The paper … discusses the state of the Florida citrus industry with particular reference to grapefruits and the marketing prospects for …
Persistent link: https://www.econbiz.de/10009443325
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Measuring reverse cannibalization: Strategic implications for category and product line management
Kashyap, Rajiv - 1997
of marketing resources concerns both manufacturers and retailers and has drawn the attention of marketers to the need for … methodological contributions. The model makes a valuable contribution to marketing practice because it allows marketers to evaluate …
Persistent link: https://www.econbiz.de/10009467779
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Strategic alliance outcomes: The role of strategic fit
Gordon, Mary Ellen - 1995
Strategic Alliances, defined as long term relationships undertaken with strategic intent for the joint accomplishment of individual objectives, have become prominent in recent years. Many alliances do not achieve their objectives, yet there is no consensus opinion regarding why. In this...
Persistent link: https://www.econbiz.de/10009467968
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The impact of matching sales compensation with characteristics of the salesperson, the strategic business unit, and the corporation
Flaherty, Karen Eileen - 2000
importance of sales force compensation, the marketing literature on the topic is rather limited. Of the existing sales …
Persistent link: https://www.econbiz.de/10009468054
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Accessing organizational resources and pursuing value through international promotional alliances
Cobbs, Joe B - 2010
marketing discipline. The promotional alliance is defined within this research as a strategic alliance based on resource … context, the racing teams acted as the promoting enterprises charged with providing the marketing platform to meet their …
Persistent link: https://www.econbiz.de/10009468083
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Marketing managers' perceptions of corporate environmentalism: Conceptualization, measurement and antecedents
Banerjee, Subhabrata - 1995
relationship with its antecedents is empirically tested. Using theoretical perspectives from ecology, marketing, and strategic …
Persistent link: https://www.econbiz.de/10009468170