Given the recent steadily declining consumption of school milk in Germany, aresearch project was set up by the German Federal Ministry of Food, Agriculture and Consumer Protection, in affiliation with other institutions, to retrieve quantifiable information on the different influencing factors...

Replaced with revised version of paper 12/01/11.

Given the recent steadily declining consumption of school milk in Germany, a research project was set up by the German Federal Ministry of Food, Agriculture and Consumer Protection, in affiliation with other institutions, to retrieve quantifiable information on the different influencing factors...

A German federal research was established to analyse determinants on school milk demand. Among those, individual factors, like children’s eating habits, attitudes, preferences and socio-economic variables were considered but also contextual factors like attitudes and habits of class teachers...