De Groote, Hugo; Tomlins, Keith; Haleegoah, Joyce; … - African Association of Agricultural Economists - AAAE; … - 2010
Deficiencies of micronutrients such as vitamin A are widespread, expecially in Africa. Biofortified crops such as maize, bred for high levels of provitamin A might offer a solution, but these crops are often bright orange, and African maize consumers prefer white. To estimate the consumers...