Deficiencies of micronutrients such as vitamin A are widespread, expecially in Africa.Biofortified crops such as maize, bred for high levels of provitamin A might offer a solution, butthese crops are often bright orange, and African maize consumers prefer white. To estimate theconsumers interest...

Vitamin A deficiency is a major health problem in Africa and in many other developing countries. Biofortified staple crops that are high in pro vitamins A and adapted to local growing environment have the potential to reduce the prevalence of vitamin A deficiency. One such example is the...

Deficiencies of micronutrients such as vitamin A are widespread, expecially in Africa. Biofortified crops such as maize, bred for high levels of provitamin A might offer a solution, but these crops are often bright orange, and African maize consumers prefer white. To estimate the consumers...