In this paper, we propose a novel approach to estimating the effect of advertising on market performance that relies on the revealed preferences of firms participating in generic advertising programs. Generic advertising campaigns provide a unique window to observe advertising effects on market...

In this article, we estimate a Green and Porter (GP 1984) trigger pricing model to analyze weekly marketing margin data for the U.S. beef packing industry from 1992-2000. Oligopsonists are hypothesized to follow a discontinuous pricing strategy in equilibrium, and we focus on shocks in the...

This paper presents research on the merger of Copps and Kohl's supermarkets in the city of Madison, Wisconsin. A distinct feature of our data, collected from MarchSeptember of 2003 and 2005, is that it allowed us to assemble price and promotion information for all major competitors in Madison's...

This paper investigates the role of horizontal and vertical market structures in pricing differentiated products. The conceptual model demonstrates how substitution and complementarity relationships between products and across vertical channels relate to market concentration and market size. The...