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This research is aimed at investigating the consumer’s preference for food produced in Taiwan and the economic benefits for the country of origin labeling. The study uses both experimental auction and contingent valuation method (CVM) to investigate factors that affect the consumer’s...

In this study we found that Japanese consumers value the conventional health claim “low in saturated fat†more than the relatively newer claims, such as “high in oleic acid.†In addition, consumers do not prefer oil with genetically modified ingredients or oil that is not...

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This study was financed by Project ALCUE-FOOD. Work package 3 (INTA, COPAL, EMBRAPA, CIRAD, CECYT, INIA, INAP). “From European fork to Latin American farm”: an innovative networking platform for EU–LAC partnerships in food quality and safety R&D