This research examines how fluctuations in quality affect consumer expenditures for fresh fruit at the retail level. This paper examines how consumers’' purchasing behaviors react to changes in fresh fruit quality by quantifying quality characteristics based on weekly observations. A four-point...

This research examines how fluctuations in quality affect consumer expenditures for fresh fruit at the retail level. This paper examines how consumersÂ’' purchasing behaviors react to changes in fresh fruit quality by quantifying quality characteristics based on weekly observations. A...

This research examines how consumer purchasing responds to changes in advertised feature sizes and placements within weekly in-store fliers. The weekly-featured advertisements were measured in square inches and the different advertisement placements within the weekly flier included front, back,...