Consumers in developed countries are increasingly interested in the consumption of food products incorporating ethical aspects, particularly fair trade products. These products are usually distributed in a network of World Shops and, more recently, in supermarkets and shopping centres. The fair...

Consumers in developed countries are increasingly interested in the consumption of food products incorporating ethical aspects, particularly fair trade products. These products are usually distributed in a network of World Shops and, more recently, in supermarkets and shopping centres. The fair...

Objective of this paper is to analyse the motivations in the purchase of Fair Trade (FT) food products sold in the World Shops (WS) in order to characterize WS consumer profiles according to the ethical content of their motivations. A questionnaire has been distributed, at this end, to a sample...

Objective of this paper is to analyse themotivations in the purchase of Fair Trade (FT) foodproducts sold in the World Shops (WS) in order tocharacterize WS consumer profiles according to theethical content of their motivations. A questionnaire hasbeen distributed, at this end, to a sample of...