The theoretical underpinnings associated with eliciting consumer preferences and statistical properties of alternative models in conjoint analysis are examined. Results show that model selection makes little difference in the context of sign and significance of coefficients. However, results...

Personal interviews were conducted with beef cattle producers in Louisiana to determine their preferences and purchase decisions for livestock price insurance. Conjoint analysis was utilized to determine the importance of selected attributes of insurance policies for these producers. The...

Restaurants/chefs are increasing their demand for locally produced foods to respond to increasing consumer preferences for these products. Data from a survey of independently owned restaurants in Alabama show that there is tremendous opportunity for local producers to market to restaurants....

Individuals and households reveal their willingness to pay to enjoy environmental and natural resource services by engaging in outdoor recreation activities. The state of Alabama and the Black-Belt region possess significant recreational fishing resources whose qualities could be improved...

Based on the Retail Service Quality Scale (RSQS), we develop a tool for mangers of local farm cooperative stores to assess which customer service groups matter to their customers. Principal component analysis (PCA) reveals three customer groups. The results of the multinomial logit model showed...