Florida’s citrus industry has a long history of using generic advertising as a primary instrument for shifting demand for various forms of citrus juices. Consumption behavior and consumer responses to these advertising are expected to substantially differ with each type of citrus juice These...

Vertical markets for foods are linked through pricing systems with much of the performance seen through how well price information is reflected at points of exchange. Price linkage models are estimated using recursive asymmetric methods for measuring price linkages in the U.S. food distribution...