Markosyan, Armenak; Wahl, Thomas I.; McCluskey, Jill J. - Agricultural and Applied Economics Association - AAEA - 2007
positive attitude towards functional foods in general and with apples enriched with antioxidants in particular. A contingent … enriched with antioxidants. Also, it is estimated that consumers, on average, are willing to pay from 4% to 8% premium for …